Medicinal Property of Honey Influencing its Adoption Rate

Rising awareness regarding benefits honey and its application for remedial purpose are key factors influencing growth of honey market. Honey is widely used for medical problems. For example, honey is rich in antioxidants and thus, aids to low the blood pressure. In addition, honey is also used to improve cholesterol level and is capable of reducing triglycerides. Honey is also used to heal wounds.

Here are few driving factors contributing to expansion of global honey market-

  • Honey is widely used as substitute of sugar and other artificial sweeteners. Due to its natural property, it is significantly adopted by people as a part of their breakfast or meals. Regular consumption of honey enables to have a healthy diet and prevent chronic diseases.

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  • Honey is used over burn and in wound healing. It enables to maintain blood pressure, improves metabolic activity, reduces the diabetes risk, and helps in weight management. These health benefits of honey are anticipated to propel global honey market in forthcoming years.
  • In recent years, health benefits of honey has increased substantially. Government and international health organizations are promoting application of honey both as a meditational ingredient and nutritious food ingredient. As per the WHO, honey is a natural remedy for cough in children and adults. This, in turn, is paving way for robust growth of global honey market in coming years.

Registering the growing popularity of honey, the global market has underwent certain developments in recent years.

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For example, in March 2017, Dabur India Limited, India based natural consumer product manufacturer, has introduced a mobile honey testing lab. It is first of its kind. The on-wheel laboratory is designed to reduce the adulteration in honey. The lab enables beekeepers can check the purity of honey and avoid any risk of honey adulteration. The lab is anticipated to fuel sales of honey in coming years.

Author: Rohit Bhisey

As Head of Marketing at TMR Research, Rohit brings to the table over a decade of experience in market research and Internet marketing. His dedication, perseverance, and passion for perfection have enabled him to achieve immense success in his field. Rohit is an expert at formulating new business plans and strategies to help boost web traffic. His interests lie in writing news articles on technology,healthcare and business.

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