Low Alcohol Content to Increase Demand in Fruit Beer Market

Fruit Beer is nothing but beer made using a real fruits and it is gaining popularity across the globe. It was Belgium that introduced the fruit beer in the market and ever since the demand for the same has been growing. It is low in alcohol content; therefore the demand for fruit beer is increasing across all age groups. The global fruit beer market is projected to expand at a robust pace in the upcoming years.

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New Belgium Brewing Launches Tartstatic Fruit Beer

In 2018, the New Belgium Brewing Company launched its new tartastic series of fruit beer, it added little tart taste to it by blending real fruits into the beer. The company launched this series to avoid sweetened and artificial flavors and provide consumers with real time experience with health benefits. Blend of traditional and lactobacillus fermentation creates slight tartness. The result is beer which has a falvor of fruit, low calorie, naturally sweetened, and refreshing. This is expected to gain momentum among millennial and health conscious population. Various other breweries are also expected to innovative product line to penetrate into the beer market. Recently, Kellogs, the cereal giant collaborated with a brewery to introduce beer made of rice crispies.

The global fruit beer market is expected to grow at a substantial rate in the upcoming years.

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Fruit Beer Boosts Good Health

According to study conducted by nutritional epidemiologist Karin Michels of ULCA School of Public Helath, replacing cow milk with fruit beer in your diet may help you keep more healthy. This aspect of beer may increase the sales of fruit beer, however it is important to note that anything in excess is also not good for health. It is advisable to keep the consumption in moderation. This may have a positive effect on the fruit beer market, especially among social drinkers as they want to indulge in different experience every time they drink.

Author: Rohit Bhisey

As Head of Marketing at TMR Research, Rohit brings to the table over a decade of experience in market research and Internet marketing. His dedication, perseverance, and passion for perfection have enabled him to achieve immense success in his field. Rohit is an expert at formulating new business plans and strategies to help boost web traffic. His interests lie in writing news articles on technology,healthcare and business.

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