Kombucha Market to Revive on the Back of Social Media Marketing

Kombucha, a fermented tea mixed with a dash of bacteria, is arousing people’s interest owing to its several health benefits. It is a probiotic beverage and helps promote a healthy gastrointestinal tract. The bacteria contained in the drink are created during fermentation process and are safe to consume. Kombucha tea has been available for long but it came in limelight recently through social media. The increasing awareness of people across the globe regarding the immense health benefits of kombucha is a major factor influencing the growth of the kombucha market. The demand for the kombucha has increased drastically and market anticipates a steady upward trajectory in the coming years. Global players in beverage industries are launching kombucha beverage. This is a positive sign for the future growth of the kombucha market. Some of the other factors which can influence the growth of the kombucha market are stated as below-

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• Kombucha has several health benefits, which includes helps to reduce heart disease, protects against cancer and manage type 2 diabetes. The rising awareness among consumers regarding health benefits of kombucha drink is a primary factor contributing to the growth of the global kombucha market.

• People across the globe are inclining towards the healthy lifestyle. Kombucha is a healthy drink as it contains high antioxidants. The increasing demand for natural and healthy foods is driving the kombucha market.

• Several local and international companies have entered in the kombucha market. This is expected to enhance the supply of kombucha tea in non-producing regions of the world.

• On the basis of region, Asia Pacific is expected to hold a high potential for the growth of kombucha. This is because of the presence of key consumers such as China and India in the region. Chinese are one of the oldest consumers of kombucha tea.

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Author: Rohit Bhisey

As Head of Marketing at TMR Research, Rohit brings to the table over a decade of experience in market research and Internet marketing. His dedication, perseverance, and passion for perfection have enabled him to achieve immense success in his field. Rohit is an expert at formulating new business plans and strategies to help boost web traffic. His interests lie in writing news articles on technology,healthcare and business.

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