July Launch of Nokia 6 at US$229 Marks Comeback of Nokia Phones in U.S.

Nokia is back! After Nokia 5 and Nokia 3, it is now time for Nokia 6 to make appearance on the big-stage smartphone market. Having owned the rights to put Nokia-branded phones on sale, Finnish company HMD Global has announced its intentions to sell them by early July through Amazon. The outright buy of Nokia 6 will cost US$229.0 only. Although the Snapdragon 430 chip may not be as competitive as Snapdragon 625 loaded in Moto G5 Plus, a current top challenger, it could be just enough to get users through most essentials.

Features to Draw Android Enthusiasts on Budget

Nokia 6 has offered a decent set of features expected from a budget smartphone, including a 3,000mAh battery, 16mp rear and 8mp selfie cameras, 32GB ROM expandable up to 128GB and 3GB RAM, Android 7 Nougat (near-totally clean version), and a 5.5-inch 1080p display. The phone has been promised to stay on the top of the monthly security patches by Google and provide faster software updates compared to a majority of third-party Android devices. It may not have the bezel-free display of more premium phones, but the phone boasts of a relatively clean and solid aluminum hardware.

Nokia 6, a Nokia Device in Name Only

While the actual ‘Nokia’ brand still exists but away from the consumer phone business, Nokia 6 by HMD Global has only taken the brand name. Besides BlackBerry, Nokia has been a victim to the domination of Apple and Google in the smartphone business. The calamitous partnership with Microsoft seemed to have done no good to Nokia. HMD Global launching Nokia-branded phones reminds of a similar strategy adopted by TCL. The Chinese company used BlackBerry’s software and branding to attract eyeballs for its Android phones such as BlackBerry KeyOne.

Author: Rohit Bhisey

As Head of Marketing at TMR Research, Rohit brings to the table over a decade of experience in market research and Internet marketing. His dedication, perseverance, and passion for perfection have enabled him to achieve immense success in his field. Rohit is an expert at formulating new business plans and strategies to help boost web traffic. His interests lie in writing news articles on technology,healthcare and business.

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