The global juice market is expected to witness exciting growth trajectory riding on the back of worldwide rising demand for convenience food to supplement healthy and balanced diet. The inclination toward adding more vegetable and fruits in the daily diet regime against the backdrop of dynamically changing food habits of populations around the globe is supporting the broad expansion of the market. A granular as comprehensive insight into such trends forms the crux of a business intelligence study by Transparency Market Research (TMR). The report bears the title “Juice Market – Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2015–2021”.
The rapid strides being experienced by convenience food lifestyle segment in emerging economies and the wide popularity of packaged food segment are trends catalyzing the growth of the juice market. Health-conscious consumers are displaying increased affinity toward packaged fruit and vegetable juices with varied taste and flavor in developing and developed regions. The geographical distribution of fruits and vegetables in some regions might also act as a robust factor favoring the growth of the overall juice market.
However, a growing number of consumers may still be reluctant to shift from consumption of fresh fruits and vegetables to packaged ones available in the form of juices. One of the key factors attributing the demand for whole fruits and vegetables among these consumers is the presence of adequate fibers. Furthermore, the availability of substitutes such as carbonated beverages is also crippling the demand for juices in various parts of the globe.
Nevertheless, a growing number of consumers are being attracted by innovations in texture, flavor, and taste continuously brought by food manufacturers. Moreover, the advent of sugar-free juices and beverages that are low on sugar and high on nutrients has gathered some steam in recent years across the globe. Furthermore, numerous players in the food and beverages sector are also focusing on offering blended fruits and vegetables incorporating more natural flavors. These factors are catalyzing the growth of the global juice market.
Industry efforts to bring innovation in packaging of fruit and vegetable juices have also worked in the favor of the market expansion. The advent of antioxidant-rich fruits and vegetable juices is also a promising development in the global juice market. In this regard, the demand for juices made from acai berries is fueling the growth of the market.
On the regional front, developed countries and emerging economies are poised to present vast lucrative prospects to juice manufacturers over the assessment period. North America and Europe might witness new, exciting avenues catalyzing the global growth of the market.
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A growing number of players in the global juice market are increasingly focusing on mass as well as premium consumer segment, in order to consolidate their shares over the forecast period. Several prominent players are also investing substantially in research and development activities in supporting product innovations. Some of the key players operating in the market are Florida’s Natural Growers, Coca-Cola Co., Dr. Pepper Snapple Group Inc., Nestle, PepsiCo., Inc., Del Monte, and Welch’s.