Innovative Formulations to Bring Expansive Growth Opportunities for Ice Tea Market

The ice tea market may gain considerable growth across the forecast period of 2019-2029 owing to the ballooning preference for ice teas among the millennials and generation-Z. In addition, the escalating number of trends and developments in the ice tea market are bringing expansive growth opportunities for the ice tea market.

The manufacturers in the ice tea market are concentrating on new product launches. They are aiming to attract a large consumer base by offering novel flavors and innovative formulations. Some of the major product launches in the ice tea market are as follows:

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Wize Launches Coffee Leaf Ice Tea

Wize, a Vancouver-based brand recently launched the world’s first ice tea in the world that is made from excess coffee leaves. The leaves usually are treated as waste but this development will bring sustainability. The plant-based ice teas come in flavors such as Grapefruit and Mango.

Brew House Launches First Certified Organic Ice Tea in India

The growing influence of organic ice teas is bringing great growth opportunities for the ice tea market. Manufacturers are trying to concentrate on this development to churn profits. Brew House Tea Brewing Co. in India recently launched the first certified organic ice tea in India. These teas have zero preservatives and have lower sugar content. This development also highlights the growing influence of the ice tea market in India.

Tempo Launched New Flavors across CBD-Added Sparkling Teas

Tempo recently launched two flavors namely green tea with ginger and turmeric, and hibiscus tea with lemon and blackberry to its CBD-added sparkling teas.

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Growing Awareness about Benefits of Ice Tea to Drive Growth

The awareness-building initiatives carried through celebrating dedicated days like the National Iced Tea day promotes the benefits of ice tea consumption to a great extent. This, in turn, brings immense growth opportunities for the ice tea market.

Author: Rohit Bhisey

As Head of Marketing at TMR Research, Rohit brings to the table over a decade of experience in market research and Internet marketing. His dedication, perseverance, and passion for perfection have enabled him to achieve immense success in his field. Rohit is an expert at formulating new business plans and strategies to help boost web traffic. His interests lie in writing news articles on technology,healthcare and business.

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