Increasing Perception of Gluten-free Food Market Products as Healthy and Effective for Weight-loss, Driving Demand

According to transparency market research, TMR the global gluten free products Market will witness a rapid growth, with leading players such as Boulder Brands Inc., Mrs Crimble’s, DrSchär AG/SpA, and Genius Foods Ltd, ensuring that there are innovative products to attract consumers. These leading players accounted for 49.6% in 2014. one of the leading players is product advancements, which is helping them to continue to hold key market shares as well as survive the tough competition.

According to TMR, the global gluten free products Market which US$4.8 bn by 2021. On the basis of type of product, the bakery product segment is witnessing a high growth. An increasing number of diabetics are opting for gluten-free bakery products and this in turn will drive the growth of the segment in the near future. In terms of geography, North America is expected to lead with an increasing number of people suffering from celiac disease who have been registered in the US. Also, there is a high demand for gluten free bakery products in the US among consumers who are weight-conscious and health conscious. The growing awareness regarding the benefits of gluten free food is also a key factor driving the growth of the North American gluten free products Market.

Rising Incidences of Celiac Disease Behind Growth of Market

One of the key factors bolstering the growth of the gluten-free food market is the growing awareness regarding the ability of gluten-free products to lower down the cholesterol levels. Benefits such as reduction in weight and ability to ease digestive issues are driving the demand for gluten-free products. Manufacturers are implicating that these products are natural and healthy which in turn is losing a large population base of weight conscious people to consume gluten free products. Increasing awareness about health and well-being, fitness and exercise as well as mindfulness about celiac disease, and gluten hypersensitivities are some of the factors driving the demand for gluten-free products. In addition to this the green incidences of celiac disease among the people is the primary factor behind the demand for gluten-free products.

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Efforts by Manufacturers in Terms of Advertising Pays off

Manufacturers are doing a good job of advertising and marketing gluten free products through appropriate channels and this in turn is driving the growth of the global gluten-free product Market. For stomach well-being and weight loss, many people are adopting gluten-free food products which in turn is aiding the growth of the market.

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