Increased Demand for Clean Label Products to Drive Organic Infant Formula Market

Infant formula refers to a substitute for breast milk that is used for the purpose feeding infants. In general, pediatricians advise breastfeeding exclusively for healthy, full-term infants for the first 6 months of his or her life. However, most of the infants are fed with infant formula, at least in part. For infants to maintain normal health and have normal growth, infant formula should comprise right amount of minerals, vitamins, fat, protein, carbohydrate, and water. Most of the toddlers and infants growth with the help of lactose containing, cow-milk based infant formula drinks such as Enfamil by Mead Johnson Pharmaceuticals, Similac by Ross Pharmaceuticals, and Nanpro by Nestle. Increased demand for such infant formula is likely to work in favor of the global organic infant formula market in the years to come.

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Rising Disposable Income and Hectic Lifestyle to Sustain Growth of the Market

Like all other infant formula drinks, organic baby formula is made from either soy milk or cow’s milk. The only difference between conventional milk and organic milk is that organic infant formula is free from any kind of pesticides, chemicals, and hormones, which makes it much safer and healthier option than the non-organic products. This factor is likely to support growth of the global organic infant formula market in the years to come. Just like any other dairy product or organic produce, organic infant formula must use those ingredients that are certified and are free from genetically modified organism (GMO).

Evolving styles of parenting is likely to play an important role in the expansion of the global organic infant formula market over the period of assessment. Long working hours together with hectic lifestyle and rising disposable income of the people are expected to amplify growth opportunities of the global organic infant formula market in the near future.

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A rise in the demand for clean label products together with growing focus on organic and natural food ingredients has been observed in the last few years. In addition, there has been a rising demand for convenience food together with the presence of robust retail network is likely to drive the demand for organic infant formula in the years to come.

Author: Rohit Bhisey

As Head of Marketing at TMR Research, Rohit brings to the table over a decade of experience in market research and Internet marketing. His dedication, perseverance, and passion for perfection have enabled him to achieve immense success in his field. Rohit is an expert at formulating new business plans and strategies to help boost web traffic. His interests lie in writing news articles on technology,healthcare and business.

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