Notable opportunities will accrue to the global parental control software market owing to a host of different reasons. One of the most notable one is increase in use of smart phones, even in the remote regions of developing countries such as India. Additionally, it is quite interesting to note here that internet penetration is also quite significant with children being a notable part of the total user-base. However, a number of OTT platforms have emerged and Youtube’s control on access to explicit material by underage children is flimsy. This is leading to parents demanding for better controls and this is where innovative parental control software market plays a notable role as it allows for critical restrictions to access and improved content filtration.
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In the global parental control software market, North American region is set to dominate the charts owing to high awareness and high level of digital platform use. Additionally, the region is marked by presence of renowned global players and this is contribution to regional market’s prominent place. Here, high use of internet by children is also a notable factor.
It is significant to note here that global parental control software market is fragmented in nature and presence of medium and small sized enterprises is a factor contributing to degree of fragmentation. Some of the most notable players in the global parental control software market are Avanquest, McAfee LLC, SaferKid, Bitdefender, Webroot Inc., Symantec Corporation, Verizon Communications Inc., Mobicip LLC, Content Watch Holdings, Inc., and Trend Micro Inc., among others.
Players are using a host of growth measures in the global parental control software market to carve off a higher share of revenue and to gain competitive edge over competitors. Some of these are technological advancement, product development, keeping innovation at the heart, and key alliances such as mergers and acquisitions, and partnerships and collaborations.
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