Diet water continuous to be doubted regarding the health benefits because of the small product portfolio as well as the dearth of evidence. Yet, the market for diet water is predicted to be one of the major sectors of the global bottled water market in the years to come. The major attributes behind this are the continuously rising number of obese people throughout the world as well as the growth in the steps undertaken by both public as well as private bodies for creating awareness about the importance of fighting obesity for preventing chronic illness. Factors like these will continuously make consumers buy products that can help them lose weight, as per a recent research report on the global diet water market by Transparency Market Research (TMR), a market intelligence company.
The following blog post answers two important questions based on the thermosetting powder coatings market by expert analysts from TMR:
Q. What are the challenges faced by the diet water market?
Since diet water is comparatively expensive in comparison to plain water, this could come in its way when it tries to expand to other new regional territories like the underdeveloped countries or the cost sensitive developing countries. Since in the North America and Europe there is a high disposable income of a large population, there are more number of obese people, and people are more health conscious, this market is currently trying to get a permanent place in North America and Europe. Another challenge faced by the diet water market is the lack of awareness among consumers, regarding its existence. Consumers are simply not aware about such a product known as diet water, in many parts of the world. Moreover, consumers are not fully educated about the benefits of diet water and hence are not likely to buy these products.
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Q. Which regional market for diet water holds promise in the future years?
In the dynamically rising developing countries like China and India, the diet water market can excel if the right marketing strategy can be carried out as well as the product varieties are according to the taste the population is looking for. The continuously growing existence of lifestyle diseases has led to continuous focus on the importance of having a healthy weight throughout the population. A greater higher middle class population along with the growing disposable income of people altogether can help in the development of a successful diet water market in these regions.