The augmented demand for sweeteners in the process of manufacturing different food items such as confectionery and bakery products is likely to propel growth of the global potato starch market in the years to come. In addition, the rising consumer demand for novel and evolving food products such as chocolates, sweets, bread, cake, and other products is likely to come up as another factor supporting development of the global potato starch market in near future. The rising influence of western food culture into the oriental ones is likely to present opportunities for expansion of the global potato starch market.
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High Demand from the Multiple Industries to Sustain Growth of the Market
The growing focus of consumers toward a healthy lifestyle and sugar-free diet is likely to facilitate development of the global potato starch market in the years to come. According to the findings of the International Diabetes Federation, South East Asia has a large number of diabetic patients with around 82 million people suffering from the disease. Increased intake of sweeteners and sugar-free products with an aim to stay fit and healthy is likely to generate promising growth opportunities for the market in the years to come.
Potato is regarded as popular ingredient for starch production due to its odorless, tasteless, and soft characteristics. The product provides several health benefits comprising control of blood sugar level and absorption of carcinogenic and toxic compounds. It also absorbs magnesium and calcium, which leads to augmented demand for the product.
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Starch is derived from raw materials comprising of rice, wheat, cassava, and corn. Cassava is regarded as an extremely important food crop that plays the role of a substitute for pulses and cereals. It is low in protein and fat content. Augment use of the product in various applications like food and beverage, textiles, paper, pharmaceuticals, and adhesive is estimated to support growth of the global potato starch market.