Growing Awareness Regarding Infection to Drive Viral Conjunctivitis Market

Worldwide, virus has been a major cause of conjunctivitis – inflammation of the conjunctiva. IT is pertinent to note here that only is this highly contagious, capable of spreading by sneezing and coughing. It is often seen as occurring with other diseases such as respiratory diseases, influenza, measles, and common cold.

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As high incidence of eye disorders come to fore along with a number of other viral diseases, global viral conjunctivitis market would chart a sturdy growth over the coming few years. This will create profitable avenues for market players. Besides, it is worth noting here that both patients as well as healthcare providers are now aware of drug and therapy options available for treating viral conjunctivitis, helping the market grow further. It is significant to mention the role of governments across the globe in creating awareness around conjunctivitis. Lebanese government is at the forefront of such initiatives. It collaborated with the education ministry and came up with campaigns around the same.

It is pertinent to note here that the vendor landscape of global viral conjunctivitis market is fragmented and competitive. Both large and small players operate in the market playfield. And, therefore, for players to stay ahead of competitors, a variety of strategies are often needed to be deployed.

A significant strategy is that of entering into alliances with players with whom there are mutual synergies identified. Therefore, collaborations, partnerships, acquisitions, and mergers are noted in the market landscape. In the year of 2017, AdenoPlus and InflammaDry products were acquired by Quidel Corporation. The products mentioned here are from RPS Diagnosis. Key players in the market include Novartis, Pfizer Inc., Merck & Co., and Allergan Inc., among others.

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It is worth noting here that North America and Europe will account for a sizeable share of the market owing to a mature healthcare infrastructure, high disposable income, and robust reimbursement framework.

Author: Rohit Bhisey

As Head of Marketing at TMR Research, Rohit brings to the table over a decade of experience in market research and Internet marketing. His dedication, perseverance, and passion for perfection have enabled him to achieve immense success in his field. Rohit is an expert at formulating new business plans and strategies to help boost web traffic. His interests lie in writing news articles on technology,healthcare and business.

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