A recent market research report by Transparency Market Research states that global green waterproofing products market has gained significant impetus from the of adopting ecofriendly products in the construction industry, which itself took pace in response to growing concerns over the harmful effect of construction processes and products. The report is titled “Green Waterproofing Products Market – Global Industry Analysis, Size, Share, Trends, and Forecast 2016–2024.”
A number of factors are working in favor of the global green waterproofing products market. Some of the key ones include the rising emphasis on the inclusion of environment-friendly products across a variety of construction activities across the world. The upswing in the purchasing power of consumers in developing economies and the resultant rise in the demand for new constructions projects as well as the renovation of old construction structures is also expected to add considerably to the demand for green waterproofing products in the near future.
The market has seen the entry of several construction product manufacturers in the past few years. The consecutive rise in investments aimed at research and development activities for the development of improved product varieties is also projected to propel this market to a great extent over the next few years.
Geographically speaking, the market has witnessed massive traction in Asia Pacific in the past few years. The massive rise in construction activities in emerging economies in the region, propelled by increasing urbanization as well as industrialization, has fueled the demand for green waterproofing products significantly. Moreover, the rising concerns pertaining to the degradation of the environment have shifted the preference of consumers in this region from regular waterproofing products to their ecofriendly counterparts. These factors are likely to continue to boost the regional market in the next few years as well.
The markets for green waterproofing products in Europe and North America is relative mature owing to early adoption and an encouraging scenario for product innovation and advancements in current offerings. Regions such as Latin America and the Middle East and Africa are also projected to witness a substantial rise in their respective markets for green waterproofing products over the forecast period, thanks to the rising expenditure on infrastructure and rising disposable incomes.
The vendor landscape of the global green waterproofing products market is rapidly populating and a large number of companies have ventured into the market over the last few years. This is owing to the fact that the advent of green technology in waterproofing and the rising awareness among consumers about the impact of including these products in their construction products have led to the development of attractive growth opportunities for the manufacturers of waterproofing products globally.
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The vendor landscape of the market has become intensely competitive and is likely to remain so over the forecast period as well. Some of the leading companies operating in the global green waterproofing products market are Nikwax, Nanex, Ultra Seal, Dr. Fixit, and Columbia Green.