The demand within the global virtual mirror market is set to touch new heights in the years to follow. Advancements in virtual and augmented reality have generated voluminous revenues within the global market. Furthermore, the use of virtual graphic avatars in virtual mirrors has also created a plethora of opportunities for market growth. Mobile-applications meant to modify the appearance of an individual’s picture function on the principle of virtual mirrors. Modification of the hair, face, and clothing can be done with the help of a virtual mirror. Therefore, the use of these mirrors is a nascent trend that is expected to gather momentum in the years to follow.
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This blog by TMR Research on the global virtual mirror market is an explanation of the key forces that have aided market growth.
Need for Virtual Mirrors in Online Shopping
The consumers have shown a tremendous sense of inclination towards online shopping in recent times. This has also put an onus upon e-commerce vendors to offer enhanced online shopping experiences to the masses. Virtual mirrors are used to help online customers see a digital image of how a piece of clothing or accessory would look on them. Considering the factors mentioned above, it is safe to expect that the global virtual mirror would tread along a revenue-driven pathway.
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Growth of Retail Industry
Some of the prominent retailers in the apparel industry offer the option of virtual mirrors to the customers. The Freshlook colour studio is a known name that has a dedicated virtual mirror for visitors. As greater number of retail outlets use virtual mirrors, the demand within this market is expected to escalate. The use of these mirrors across colour contact sites shall be a source of humongous revenues in the forthcoming years.