Global market for malt beverages market is anticipated to experience a strong demand in upcoming years owing to increase in consumption rate of shakes and beverages throughout the world. Malt beverages are drinks that has barley plants seeds. These drinks are considered to be rich in nutrition. Growing health conscious population all across the world is prognosticated to favor the market growth. Dried powder of cereals that are procured after boiling and drying of cereals consists of high nutritional value in the final products. The dried powder is an excellent source of vitamins, minerals, proteins, and fibers.
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What Factors Drive the Market?
High nutritional values in the malt beverages is considered to be major reason fostering the growth of the market. High demand for consumption of protein by fitness enthusiasts and sportsperson has significantly aided the market to reach new heights. Apart from these, high fiber presence in these drinks helps in recovery of muscles. These drinks are also recommended by health experts to people having injuries or illness. Apart from these, surge in number of retail stores across the world is also predicted to fuel the demand.
Availability of both unflavored and flavored malt beverages is likely to meet the demand of the growing population. Malt beverages are also consumed during meals, as it improves the overall taste and appeal of the meal. This is foreseen to favor the market growth.
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Which Region to Dominate and Why?
On the basis of region, North America is prognosticate to hold the leading position owing to immense popularity of malt beverages in Canada and the U.S. Surge in sports and physical related activities in the region to lift the market growth in the region. Several players are introducing new flavors to lure consumers. For instance, FIFCO USA, a major malt beverage player lunched a malt beverage which is made with hemp seeds.