San Francisco, California, December 06, 2018: According to a recent market research report by TMR Research, the shifting attention of consumers from conventional media outlets to novel medial channels such as always-on-display will act as one of the leading drivers for the global market for cross platform and mobile advertising market in the near future. The report is titled “Cross Platform and Mobile Advertising Market – Global Industry Analysis, Market Share, Drivers, Restraints, Growth, and Forecast 2017–2025.”
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The report states that the market has also significantly influenced by the rising demand for more effective and convenient connectivity methods and uncomplicated content sharing techniques. The relatively new concept of cross-platform and mobile advertising will also benefit from the rising usage of a variety of mobile devices by consumers for purposes such as information access, banking, shopping, and social communications. As an increasing number of companies realize the vast potential of this form of marketing, the market for cross platform and mobile advertising will continue to expand at a promising pace in the near future.
While the applications of cross platform and mobile advertising are vast across a number of industries, the most profitable applications presently are in industries such as banking, financial services, and insurance (BFSI), energy and utilities, healthcare, media, telecommunications, and transportation and logistics. The key devices used for cross platform and mobile advertising include smart televisions, laptops, personal computers, and smartphones. Of these, the segment of smartphones is presently the most lucrative and is likely to remain so in the coming years as well.
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An increasing number of companies are trying their luck in the global cross platform and mobile advertising market. Some of the leading companies in the market presently are Microsoft Corporation, Inmobi, Facebook Inc., AOL Inc., Millennial Media, Jumptap, Inc., Google Inc., Amobee, Nokia Corporation, Apple Inc., Telenav, Inc., Mojiva, Inc., and Yahoo! Inc.