Food Acidulants Market to reap large Gains from Burgeoning Convenience Sector

It would be not be exaggeration to consider food acidulants as one of the most sought-after type of additives in the processed food and beverages industry. New food products come with new tastants, and new tastants are a result of modifying taste buds using things such as additives. Thus the use of acidulants in the processed food industry has an interesting dynamic.

Food acidulants serve multiple functions, but their roles in flavor and pH control and preservation are perhaps noteworthy. Their use has gathered notable steam in food fortification in food and beverages system. Moreover, growing role of organoleptic property of food acidulants is a notable factor boosting the market.

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Extensive demand for food acidulants in the making of bakery, confections, and canned foods is adding revenues to the global market. Particularly, they have witnessed extensive use in carbonated soft drinks, jams, and sauces. The usage of phosphoric acid and citric acids as food acidulants is a case in point. Another food acidulant fumaric acid finds substantial use in animal feeds; however, it has limited use in the food and beverages industry.

Food Companies aiming at Delivering Unique Flavors find Food Acidulants Useful

Growing demand for convenience foods spurs the demand for food acidulants. The market is marked by considerable pricing competition. The consumption of cheap food acidulants in cost-sensitive markets, such as in some parts of developing regions notably China has restrained the demand.

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Nevertheless, the revenue potential of developing regions such as Asia Pacific is boosting the market. Food companies, especially in the fruit juice market, for quite some time have been tinkering different food acidulants to come out with unique flavors for their target customers. Moreover, they have been harping on the anti-inflammatory property of food acidulants. Product development measures to combine citric, malic, and tartaric acids are case in point. Furthermore, advances in technologies for sensory evaluation will unlock exciting potential in near future.

Author: Rohit Bhisey

As Head of Marketing at TMR Research, Rohit brings to the table over a decade of experience in market research and Internet marketing. His dedication, perseverance, and passion for perfection have enabled him to achieve immense success in his field. Rohit is an expert at formulating new business plans and strategies to help boost web traffic. His interests lie in writing news articles on technology,healthcare and business.

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