Flourishing Meat and Fast Food Industry Bolster Flavored Salt Market Big Time

To survive in any market, product innovation is a must. But whoever thought the ubiquitous salt needed for every form of food preparation could come in different avatars other than the rock and black salt variety? Well, that is exactly what savvy market players are doing nowadays; they are making the flavored variety which has spawned a thriving market for flavored salt. This market is the topic of study of a recently published report by Transparency Market Research, titled, “Flavored Salt Market – Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2017–2027.”

Garlic, butter, and onion are some of the flavors in which such kind of salts are available in the market. They find usage in improving taste and texture of food and beverages. Apart from imparting a specific taste, they also have health benefits since they have higher amount of minerals. They are easily soluble and can blend with spices and herbs with ease thereby serving to better the color and appearance of different food preparations. Owing to so many unique perceived benefits, flavored salts are seeing swift uptake.

Another use of the product, catalyzing growth in its market, is in preserving perishable food items for longer periods of time. Take for example canned foods – flavored salts are used in extending their shelf life. The burgeoning meat and fast food industries, alongside Italian and French cuisine making its way to every corner of the world, are playing a key role in generating demand for such products too. A noticeable trend in the market is the emergence of organic flavored salts which are seeing rising uptake among the rising tribe of discerning consumers worldwide. Going forward, astute manufacturers are expected to bet big on it alongside the emerging markets in Asia Pacific and Latin America.

Having thrown light on the various growth drivers and restraints, the report goes on to segment the market based on different parameters such as distribution channel, product type, and application. Product-wise, butter, garlic, smoked, onion, celery, and truffle, among others, are key segments. Such flavored salt find application in bakery, confectionary, savory, seafood, poultry, and other products. Supermarkets, retailers, grocery stores, and others are some of the main distribution channels being leveraged by the keen players to increase their outreach among customers.

From a geographical standpoint, North America is a key market owing to the massive consumption of fast food and presence of numerous manufacturers in the region. Europe also holds a substantial share for the very same reason. Meanwhile, Asia Pacific is another upcoming market that is spelling great opportunities for companies keen to up sales because of its large population – around two thirds of the people in the world live in India and China, and increasing influence of western food habits among its people.

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Some of the prominent participants in the global market for flavored salt are SaltWorks, Vancouver Island Salt Co., Cornish Sea Salt, Morton Salt, Inc., Tata Sons Ltd., Cerebos, K+S Windsor Salt Ltd., El Nasr Salines Co., and others.

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