The demand for flax milk as a milk alternative is scaling high as an increasing number of consumers embark on their weight loss journey. As per Transparency Market Research (TMR) future beholds lucrative prospects for the global flax seeds market. In a report, titled “Flax Milk Market – Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2017 – 2025,” TMR studies various factors encouraging the use of flax milk. The report also delves into analyzing key restrains threatening its growth across the world. It is intended to offer an executive-level overview of the global flax milk market and make recommendations to assist market players create winning strategies for the future.
Milk can be easily obtained from flax seeds by blending them in water. This milk can be used for direct consumption as well as a substitute of milk in tea or coffee. In the last few years, the demand for flax milk has scaled higher, thanks to the growing health consciousness among consumers around the world. Because of its high antioxidant properties, flax milk is said to relieve people from hormonal distress and stress. Furthermore, flax is a rich source of Omega-3, which helps in keeping a healthy heart. Against this backdrop, the growing health awareness among consumers is expected to fuel the demand for flax milk in the coming years.
The health trend is growing at an exponential rate around the world. With consumers willing to spend more on healthier food alternatives, the global flax milk market is witnessing an immense scope for growth. Thrust from manufacturers, as they invest in innovation to offer healthier alternatives to customers, is also expected to aid the flax milk market expand in the coming years. With small and medium sized companies exhibiting double-digit growth, the larger enterprises are increasingly investing in organic and healthy food. In addition, mergers and acquisitions have become a common strategy among companies looking to gain a stronger foothold in the market.
Besides strategies adopted by the market players, the rising prevalence of milk allergy and lactose intolerance are creating attractive opportunities for growth. However, the presence of other dairy substitutes can negatively impact the demand for flax seeds. Nonetheless, rising urbanization and the demand from developing nations will continue aiding the market’s expansion in the near future. In addition to this, rapid changes in lifestyle with regards to daily commuting time, working hours, and other chores are shifting consumer preference towards healthy yet convenient or packaged food products. Given the scenario, the rising number of working professionals will have a positive influence on the overall market.
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GoBeyond Foods and Good Karma Foods, Inc., are among the most prominent companies operating in the global flax milk market. While these companies are likely to capitalize on the aforementioned drivers, strategies they adopt are likely to have significant influence on the prevailing trends in the market.