Facebook can Track Ones Browsing after Logging Out, Judge Pronounces

In a recent lawsuit against Facebook, a plaintiff accused Facebook of tracking the browsing activity of users even after they have logged out of the site. The plaintiff had accused Facebook that it employed the “like” buttons that are found on other different websites for tracking the sites visited by the Facebook user. This meant that the social media giant can build detailed records of users and their browsing history. The petitioners argued that this dishonored the state and federal wiretapping and privacy laws.

Insights of Lawsuit Filed

The United States district judge, Edward Davila, who was looking after the case, dismissed the case saying that the accusers failed to present any reasonable ground of privacy breach or realistic economic loss or harm with Facebook keeping data related to the users browsing history. The judge further added that the petitioners could have taken considerable steps for hiding their browsing histories by using several platforms such as the incognito mode or the opt-out tool by the Digital Advertising Alliance. They also failed to present any proof that Facebook illegally eavesdropped or intercepted on their modes of communications. The plaintiffs could have easily used these methods to put a halt to Facebook’s so called intrusion but they chose not to.

What was the fuss all about?

When one clicks on a like button generated by Facebook on a third party website, one is allowed to share bits and pieces if information or content of the page on Facebook exterminating the need to copy and paste the link on the social media page. When a user clicks on an implanted like button, the browser sends a triggering data to both server of the page and Facebook. This, on the contrary is kind of subjected to confusion as in 2014 Facebook started the use of web browsing data for presenting targeted advertising which are internet based, explaining the advertising one sees of the products on Facebook that were being searched on the browser earlier.

Author: Rohit Bhisey

As Head of Marketing at TMR Research, Rohit brings to the table over a decade of experience in market research and Internet marketing. His dedication, perseverance, and passion for perfection have enabled him to achieve immense success in his field. Rohit is an expert at formulating new business plans and strategies to help boost web traffic. His interests lie in writing news articles on technology,healthcare and business.

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