San Francisco, California, Oct 25, 2018: A recent report, titled, “Programmatic Advertising Market – Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2018 – 2028,” added by TMR Research to their vast repository, forecasts the market to bode well mainly due to a rising demand for automation. The report serves as a promising insight to new entrants as well as existing businesses interested in the market.
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Advertisement has grown with leaps and bounds in the last few years, especially with the increasing use of automation. And programmatic advertising plays a highly crucial role in this context, thereby driving the associated market. Vast benefits are associated with programmatic advertising, and this has increased the demand of its relevant activities. Moreover, with a rapid surge in effective analytical procedures occurring in the journalism and advertising industry, the global programmatic advertising market is foretold to witness humongous growth in the near future. A massive use of smartphones and other devices too has been propelling the market to experience extensive growth.
However, lack of awareness regarding techniques associated with programmatic advertising is majorly restricting growth in this market. Moreover, implementing the associated processes might be costly, thus discouraging those having less disposable capital from utilizing them. Shortage of enough manpower to execute programmatic advertising methods in remote and underdeveloped region too poses as a great hindrance to the market’s growth. Nonetheless, many players are working towards improving their geographical reach in the global programmatic advertising market. This could certainly offset most restraints in the near future.
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This global programmatic advertising market depicts the presence of a highly competitive and fragmented vendor landscape. With increasing number of players, the competition is projected to further intensify in the next few years. App Nexus, Inc., Rubicon Project, Inc., Connexity, Inc., AOL Advertising, Inc., and Double Click Inc., are key players operating in the global programmatic advertising market.