With the increasing pollution level and need to maintain healthy skin, use of various skin face wipes and tissues has grown across the globe. This has resulted in the rise in the sodium chlorate market, as it is a key ingredient in the paper and pulp industry. Moreover, growing standards of living and easier way to work has also resulted in fueling demand for baby wipes and tissues. Another contributing factor driving demand for sodium chlorate is the high demand for hand tissues in restaurants, hotels, cafeterias, and homes.
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The global sodium chlorate market is also witnessing high growth due to significant increase in demand from various end-use industries. Manufacturers are sensing high demand; therefore, they are engaged in developing effective, simple, and cost effective process of developing sodium chlorate. They are also making significant efforts in using environment friendly ways of manufacturing sodium chlorate. Moreover, manufacturers are focusing on developing more safe alternatives to sodium chlorate to reduce the risk, as it is high combustible with various chemicals.
Product Development – Key Strategy Adopted By Prominent Players
Leading players such as Arkema, Tronox Limited, Akzo Nobel N.V. (Eka Chemicals), Kemira, ERCO Worldwide, Ercros S.A, Chemtrade (Canexus), and Inner Mongolia Lantai Industrial are focusing on developing new products. They are investing in strategic business development activities to get a stronger hold in the market. Partnership, collaboration, and mergers and acquisitions are few strategies that widely used by these players.
For instance, Arkema acquired Afinitica a large adhesive company especially located in Spain. Arkema is planning to fortify its position in the glues market by procurement process. This will help in expanding its position in the region and will grow considerably after this acquisition.
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