Native starch is produced from natural components like wheat, maize, corn, rice, potato, and tapioca. Their consistency and ability to provide better texture to food and beverages are some key factors that drive demand for native starch in the global market. Several food items like confectioneries, batters, pudding powders, pet foods, soups and sauces, spreads and fillings, salad dressings, and processed food use native starch.
With a tedious and fast-paced life, people hardly give attention to eating on time and eating healthy. As a result, people think of picking something on the go to satiate their hunger. This has opened gateways for players in the processed food industry, as a result, the demand for native starch will also rise.
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Another important trend that influences growth in the global native starch market is the rising health consciousness among people. In order to maintain a healthy lifestyle, people are adopting strict diet regimes, and salads are a part of them. To make these salads tastier, people often use different flavors of salad dressings which contains native starch. As a result, the demand for native starch is expected to shoot up in the coming years.
One more trend that could change business for players in the global native starch market is the growing fascination for confectioneries. With awareness and innovation, several new forms of confectionery items have hit the market. Many confectionery products utilize native starch to maintain texture. These aspects of the food market bode well with the growth of native starch market.
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High Demand from Developing Countries in Asia Pacific
Asia Pacific has the largest population across all markets. Besides, developing economies like India and China are emerging as prominent regions for several markets. Factors like developing corporate sector, awareness among people about new food products, and health awareness are key for growth in the native starch market.