Pretzel, a German baked bread and mixture based foodstuff that is in the form of the bent bunch. It is fresh and weak in nature. It is also available in a wide range of shapes and sizes in the market with a variety of external appearances. Coats, chocolates, seeds, and sugars are some of the different seasonings of pretzels. It can be delicate or hard; delicate ones must be eaten soon, while hard ones have a longer life span.
Rising focus on baking in different shapes and by using different grains is driving growth of the pretzel market. Additionally, the manufacturers are trying to improve production per batch due to high demand from buyers. Moreover, its availability globally at movie theaters, concert halls, arenas, street corners, and sports stadiums is another factor driving the growth of the global pretzel market to some extent.
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North America to Witness Higher Demand for Pretzel
Regionally, North America is expected to account for the largest share of global pretzel market followed by Europe. Rising demand for the bakery or ready-to-eat products due to busy lifestyles and rising dependency on fast food is boosting the pretzel market in the region. Additionally, rising inclination toward convenient snacks is one of the key factors augmenting the growth of the pretzel market globally. However, the market in the Asia Pacific is expected to expand at a robust CAGR as the adoption of the bakery products in the developing countries. Moreover, the factors such as demand for gluten-free products coupled with rising disposable income in these countries are boosting the market growth.
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Auntie Annes, Herr Foods, ConAgra, Mars, Boulder Brands, Pretzels Inc., Frito-Lay, Mr. Pretzel, J & J Snacks, and Snyders-Lance are some of the key players in the global pretzel market. The global pretzel market is predictable to witness aggressive competition owing to the presence of several regional and international players globally.