Demand for Beverages to Rise, Propelling Growth in Beverage Coolers Market

beverage coolers market

Restaurants are mushrooming across the world as increase in disposable incomes leads to higher spending power for people. Additionally, changing lifestyle is leading many to eat and drink out on a regular basis. For instance, people today are witnessing hectic work schedules and stressful hours. This drains most off the will to put in efforts towards cooking at home.

This is a major factor driving demand for refrigeration units and other such cooling equipment. This would allow in storing food and beverages. And, it is important to note here that while helps in improving shelf life of such products – that is not the only function it performs. Certain items such as beer and ice cream are served chilled. These also help achieving the goal.

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Additionally, it is worth noting that as demand for beverages, both alcoholic and non-alcoholic, increase rapidly, especially among the millennial populace, demand for beverage coolers will also increase. This is particularly true of demand for functional beverages that combine taste with wholesomeness and is growing steadily.

In a nutshell, as health awareness increases, demand for beverages such as fruit juices, and energy frinks sees an upward curve, generating demand for beverage coolers. Over the next few years, this will propel much growth in the global beverage coolers market. It is important to note here that the trend is not just catching on with millennial population, which is an important consumer base, but also other age groups.

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It does not come as a surprise here that the market is set to chart a steady growth curve over the coming few years, generated many a growth opportunities for players operating its playfield. Besides, it is interesting to note here that the market is fragmented and some of the notable players include Living Direct, Whirlpool, Vinotemp International, Danby, Avanti Products, Electrolux, LG Electronics, Godrej.com, AGA Marvel, Robert Bosch, and U-Line.

Author: Rohit Bhisey

As Head of Marketing at TMR Research, Rohit brings to the table over a decade of experience in market research and Internet marketing. His dedication, perseverance, and passion for perfection have enabled him to achieve immense success in his field. Rohit is an expert at formulating new business plans and strategies to help boost web traffic. His interests lie in writing news articles on technology,healthcare and business.

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