Changing Taste and Preferences of Consumers in Food Industry bolsters Demand for Amylopectin

Amylopectin usually forms the key component in the starch granule and its usage as an industrial starch has gained traction world over. Over the past few years, attractive technological strides have taken place in understanding microstructural properties of amylopectin. The percentage of amylopectin in the overall composition of starch, especially amylose/amylopectin ratio, is a key determinant of functional characteristics of end products. Varying this ratio enables food and beverage manufacturers to confer distinct texture and stability for food products. Advances made in enzymatic and instrumental methods have further thrown light on emerging use of amylopectin, thereby opening new avenues in the market.

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Demand to gather Momentum by Rising Popularity of non-GMO Food and Clean Label

The global amylopectin market is expected to rise in industrial demand in the near future and witness a bright prospects underpinned by constant pace of manufacturing technology advances. World over, food manufacturers in a number of developing and developed countries are shifting their attention to non-GMO food. In addition, they are showing increases inclination toward clean label. This is a notable trend boosting the market. However, in recent years, native starches have picked up steam, which is expected to hamper the demand for commercial amylopectin.

The changing taste and preference of consumers, world over, has fueled the demand for food products with distinct taste and flavor. The trend is notably gathering steam in millennials. This has propelled interest in starch and starch products, thereby driving the global amylopectin market. In recent years, amylopectin derived from corn has gathered steam among food manufacturers and consumers. Other key sources of starch are wheat, corn, and potato. The growing popularity of food products notably pasta with high percentage of amylopectin is also boosting the market.

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Regionally, Europe and Asia Pacific have emerged as potentially attractive markets. Of the two, Europe is likely to serve a sizeable shares of global demand. The region has seen extensive consumption of starch products. On the other hand, rapid strides being witnessed by the food products market in Asia Pacific is fueling the use of amylopectin.

Author: Rohit Bhisey

As Head of Marketing at TMR Research, Rohit brings to the table over a decade of experience in market research and Internet marketing. His dedication, perseverance, and passion for perfection have enabled him to achieve immense success in his field. Rohit is an expert at formulating new business plans and strategies to help boost web traffic. His interests lie in writing news articles on technology,healthcare and business.

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