The growing acceptance of ready-to-drink cocktails and the rising trend of using healthy low alcohol products are propelling the demand for high strength premixes in the global market. The changing lifestyle and growing health-conscious consumers are positively influencing the growth of this global market. Additionally, the key players in this market are applying various strategies such as the launch of innovative products to not only maintain their existing customers but also attract new ones.
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The consumer preference towards high strength premixes over other alcoholic products, as well as the growing awareness regarding the health benefits of these beverages, are among the primary factors contributing to the advancement of the global high strength premixes market. The changing alcohol consumption habits and growing user base are further contributing to the development of the market. However, high taxes, strict rules, and regulations on advertising these beverages are hampering the growth of the market. The easy availability of these beverages through online channels is creating lucrative opportunities for the potential progress of the market.
Some of the key insights about the global high strength premixes market are given below:
- The global high strength premixes market has five key regions viz. Asia Pacific, North America, Europe, Middle East and Africa, and Latin America that provides us with a better understanding of its working dynamics. Currently, the market is being dominated by the North America region owing to the social acceptance of alcoholic beverages.
- The global market for high strength premixes is highly fragmented and the leading players are expected to witness strong competition owing to the presence of the numerous companies in the market. Some of the leading brands in the global market include names such as Brown-Forman Corp., Mark Anthony Group Inc., Kirin Holdings Co.,Ltd., Takara Holdings, Pernod Ricard (PR), Suntory Holdings Ltd., Bacardi Limited, Diageo Plc, and Anheuser-Busch InBev SA/NV among others.
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