A recent research conducted by IHS Markit Data found that the Ford Mustang is the best-selling sports car on a global scale. Although the stunning sports car was introduced in the U.S. long back, the company has recently pushed the boundaries of the regional market, making it available worldwide. The result? More than 45,000 Mustang sports cars are sold in 2016, registering 101% growth from 2015.
Six New Countries to Witness Launch of 2018 Mustang
Now available across more than 140 countries of the world, customers outside the U.S. are increasingly inclined to buy the sixth generation version of the car, accounting for nearly a quarter of sales. The 2018 Mustang is expected to be launched in six new countries that include Ivory Coast, Brazil, and the Palau Islands.
Strangely enough, the IHS completely avoided specifying the definition of a sports car when it comes to its rankings. Moreover, it did not reveal data about who the first runner-up sports car in the competition is. The only confirmation received was the accuracy of Ford’s analysis. The IHS has also tracked the popularity of the Porsche 911, BMW 4 Series, the Mazda MX-5, and the Nissan 370z.
China and Germany Exhibit Greatest Demand
Sponsored by the German Federal Ministry of Transport and Digital Infrastructure and other organizations, the Ford Mustang GT is being increasingly being used as a cop car in Germany. Eclipsing the sales of Audi TT and Porsche 911, the American muscle car has been sold at a great pace in spite of the sky-rocketing fuel prices in the country. A cult hit in China, the number of Mustangs sold was more than 88,432 during January 2017. It set the best-ever monthly sales record for that year.
Flaunting the newest 10-speed transmission alongside an upgraded capacity of 5-liter V8, the car is likely to retain its popularity over the oncoming years.
Latest rumors in the self-driving car segment of the automotive industry reveal ambitious plans by electronics giant Apple Inc. While these rumors have long been a staple for the automotive industry, recent activities suggest a strong inclination from Apple towards this field.
DMV Listings Point to Apple Initiative
Apple has recently acquired a permit to test autonomous cars, according to the website maintained by the California Department of Motor Vehicles. This is big news for the company, as now that they have a permit, Apple can take the leap of faith into becoming competitive in one of the biggest upcoming markets in the world. According to the DMV, Apple has been given permission to test three autonomously driven vehicles within the state of California.
Automotive industry experts are optimistic about the quality with which Apple can potentially roll out their autonomous cars or devices and software, pointing to an imminent entry by the electronics giant into the automotive industry.
Fierce Competition Ahead
The would-be competitor in the market for autonomous cars is expected to face companies that are already in the development phase of autonomous systems. Not only that, but some of the challengers are well on their way to build electrically powered autonomous cars, promised to hit the production lines by 2020. Meanwhile, it is still far too early to gage whether Apple is going to be a strong contender in the market, with respect to their own self-driving software. Spokespersons from Apple have so far declined to comment directly in regards to the DMV filing. They have, however, indicated at the statement Apple made in November 2016, to the U.S. NHTSA, regarding the regulation of self-driving cars.
At the same time, there is a tremendous number of promising startups that are fighting for a place in the autonomous cars markets. Several players are also on the verge of releasing open-source software for the same, such as Udacity, Inc. The company was co-founded by one of the developers in a self-driving automotive initiative formed by Google, and it offers training to anyone who wants to be a part of incoming wave of self-driving car engineers.
Subway has always been a popular eatery across America with several outlets. The attracting menu offered by Subway has saturated the American market in the last few years. However, in 2016, Subway restaurants closed down 359 of its outlets, which can be termed as one of the biggest retrenchments in the history of the restaurant. Subway has been making remarkable efforts to restore its status by eradicating antibiotics from its chicken and using care-free eggs. This is expected to attract several health-freak consumers in the next few years.
Rising Number of Competitors to Restrict Growth
America has witnessed an emergence of several new outlets serving fast food, which has gained immense popularity in the last few years. This has resulted in shut down of hundreds of domestic locations in America. In 2016, the company lost around 350 locations in the U.S.; however, the brand still remains a popular eatery after McDonald’s.
Furthermore, the marketing strategies and advertising techniques that are being used extensively by rival brands have contributed significantly towards the downward trend of Subway restaurants across America. Thus, the brand is making efforts to cope up with the industry’s heavy dependence on promotions and discounts. The introduction of delivery services by Subway for its consumers is likely to attract a large number of consumers in the near future.
Emergence of New Products to Encourage Growth
As per the statistics provided by MillerPulse Data, the sales of subway restaurant products has dropped 0.6% in the last four months. However, on an international level, this popularity of Subway is increasing substantially. The marketing team of Subway is working on introducing new and healthy products to gain the competitive advantage and retain its leading position across America. This is likely to supplement towards the overall development of the brand name in the coming years.
Despite consistent efforts and change is marketing and designing plans, EBay was unable to convince investors that these efforts were taking shape, especially as its reporting sales growth continued to trail e-commerce goliath Amazon.com Inc.
Among the recent changes made in the way the firm functions, the key decisions taken by Devin Wenig, EBay’s Chief Executive Officer, include redesigning the website’s homepage so as to make it more personalized for visitors, up its expenditure on marketing, and making navigating through 1 billion listings much easier. These efforts resulted in a sales gain of 3.7 per cent in Q1, which is almost similar to that registered in the previous period. EBay parted ways with PayPal Holdings Inc. nearly two years ago and since then, CEO Devin Wenig’s aim has been to make the firm a place where customers go to for novel items otherwise not found on Amazon.
An industry analyst is of the opinion that the company has been struggling to present consistent results and even though the previous quarter exhibited promising growth, this quarter has been rather uninspiring, only affirming its inconsistency.
What the Numbers Reveal
In the first quarter of the current year, EBay earned 2 million new active buyers to reach a total of 169 million. This is a rise of 4 per cent from the same period the year before. As far as the gross merchandize volume is concerned, the company reached US$20.9 billion, reporting a 2.4 per cent increase in terms of the value of goods via transactions. However, this is almost similar to the growth reported in the last quarter. The e-commerce company’s shares dropped 4.5 per cent after wrapping up at US$33.85 at the New York Stock Exchange.