Can Google’s Revamped Google Earth Fortify its Presence in Tourism?

Google has recently introduced its newest version of Google Earth, a software combining topographic maps, satellite imagery, and 3D cities. The new update for Google Earth will be shortly made available for Android and web, announced Google. The new update will feature Knowledge cards and guided tours, apart from its signature “I’m feeling lucky” button”.

Voyager, a novel route planner that aids in the planning of fastest routes for travelling to multiple locations, is a key feature of the new version. Presently featuring around 50 stories, this showcase of engaging stories is developed in collaboration with some of the most prominent scientists, non-profits, and storytellers.

For instance, Natural Treasures is a tour by BBC Earth that can take us to a number of natural habitats across the globe such as jungles and mountains, where one can experience the wonders of wildlife. Hosting a tour to Gombe National Park in Tanzania, Jane Goodall discusses the conservation efforts and chimpanzee research initiated by her team. Not only Sesame Street, but also NASA has been working on Google Earth.

Travel-related Products by Google might Witness More Demand

Moreover, the ‘I’m feeling lucky” button featuring on Google Earth is not without a purpose. A database containing at least 20,000 different locations across the world which are worth visiting are curated. These can be universally famous tourist attractions or the lesser explored scenic paradises, among several other places. On reaching the desirable spot, the ‘Knowledge Card’ feature gives additional information about that particular place.

Although this feature is fascinating in itself, more importantly, it can instill travel inspiration and help people figure out which place they would like to visit. This might ramp up Google’s position in the travel-related products and services market, where a plethora of solutions such as Google Trips, Google Flights, and Google Destinations are likely to gain popularity.

Author: Rohit Bhisey

As Head of Marketing at TMR Research, Rohit brings to the table over a decade of experience in market research and Internet marketing. His dedication, perseverance, and passion for perfection have enabled him to achieve immense success in his field. Rohit is an expert at formulating new business plans and strategies to help boost web traffic. His interests lie in writing news articles on technology,healthcare and business.

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