One of the key factors helping the global botnet market to grow is the growing need for managing the security of bad bot traffic. The stupendous increase in the use of smartphones is yet another factor responsible for the need for botnet detection. The growing adoption of APIs will also help the market to continue to grow further.
Since the sophistication level of bot attacks is increasing, most organizations are implementing botnet detection solutions so as to protect against persistent and advanced bots. With the help of botnet detection and mitigation solutions, both private and public organizations can detect as well as categorize the types of bot, bot traffic, and sources. It also helps in reduction of bandwidth cost, server load, and enhances the user experience across websites.
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There are a few factors which are restraining the growth of the global botnet market. The low awareness regarding botnet problems is a key factor behind the less adoption rates of botnet protection solutions. People running online business are not aware about the various issues of botnet. This will be a key challenge for botnet detection solution and service providers.
With increasing proliferation of digitization, many media and entertainment companies are realizing the need for botnet detection solutions so as to protect their websites, databases, and applications. This is pushing the market for botnet detection. The presence of large number of industry players will make North America, the leading regional segment for botnet market.