Ayurveda is a 5000 year old philosophy and practice based on the concept that we all are composed of distinct kinds of energy. It is a medical practice which is based on the ancient Vedic texts. The Ayurvedic root is the conviction that everyone has a certain sort of body and power. These rituals and eating practices had previously been limited to their origin –India. In recent years, however, these routines and foods have experienced worldwide demand. Globally, the consumption of Ayurvedic food itself is a trend that boosts worldwide ayurvedic foods sales. Thus, the global ayurvedic food market is witnessing a global awakening.
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E-Commerce to Amplify Sales in Ayurvedic Food Market
Ayurvedic food companies are venturing in to boosting sales and profitability through internet and electronic channels. They are also expanding their portfolio of products. The growing number of internet shoppers worldwide will lead to higher sales of ayurvedic food products. Different producers have been urged to focus on the web-based customer segment and explore the new internet retail format. Sellers design customer friendly websites to enhance the visibility of their products. This is likely to boost the global ayurvedic food market in coming years.
New Product Launches to Amplify Opportunity in Ayurvedic Food Market
With the introduction of several new products, manufacturers are catering for this rise in demand which will lead to market growth. Dabur launched a number of Ayurvedic products in 2018, for example, including their Chyawanshakti chavanprash. Also, in March 2019, one of India’s leading suppliers of features and health care products launched herb-infused teas in all its versions, the local player Kapiva Ayurveda.
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These strategies are expected to boost opporuntiities for vendors in the global ayurvedic food market in the coming year. Some leading names in the global market include Patanjali Ayurved, Dabur, Maharishi Ayurveda Europe, Cosmoveda EK Günther Eckerle, and Govinda Natur.