San Francisco, California, July 13, 2018: A recent market research report by TMR Research presents comprehensive analysis of the growth dynamics of the global electric toothbrush market. The report, titled “Electric Toothbrush Market – Global Industry Analysis, Size, Share, Category, Growth, Trends, and Forecast 2017–2025,” states that the market will expand at a swift pace over the report’s forecast period owing to the rising demand from rising awareness about oral care and availability of advanced products for oral hygiene.
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The electric brush market is primarily driven by rising awareness among consumers for oral care. This awareness is mainly boosted by the proactive advertisements. These advertisements are strategies of leading players to attract consumers and to encourage them to pay attention toward oral hygiene. Additionally, growing disposable income of mid-earning consumer is another factor expected to support growth of the electric toothbrush market over forecast period. However, higher cost than conventional toothbrush is restraining growth of the market.
Nevertheless, growing adoption of toothbrushes with Bluetooth, Wi-Fi, and camera is expected to create lucrative opportunities for key players in the market. These brushes can provide feedback on the health of teeth.
The global electric toothbrush market is expected to be segmented into sales channel, and region. On the basis of sales channel, the market is segmented into online and offline platforms. Of these, online platform could gain larger share owing to availability of products. On the basis of region, the market is fragmented into North America, Latin America, Europe, Asia Pacific, and the Middle East and Africa. Of these, North America is expected to gain substantial share thanks to high spending capacity, high awareness for oral care, easy and cheap availability of products in hypermarkets and supermarkets. Another factor contributing in the growth is presence of numerous manufacturing companies in the region.
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Some of the key players that could be framed in the global market for electric toothbrush include Church & Dwight, Colgate-Palmolive, Procter & Gamble, Koninklijke Philips, Panasonic, and OMRON.