Millions of Americans are prey to the newest bad habit that seems to be worse than smoking. Long hours of sitting and sedentary lifestyles have led to a wide range of health issues in the U.S. Desk jobs, recreational activities such as watching TV, playing video games, and long hours of sitting is proving to be a fatal pastime. Thankfully, smoking is down to 17% at the moment from 42% in 1965 due to laws and regulations preventing smokers from lighting up at restaurants and other public places. However, the new habit of sitting is estimated to cause greater losses in the coming years.
Lack of Movement Gives Rise to a Range of Dangerous Diseases
Changing lifestyles that are best described by negligible walking are likely to cause a new range of preventable diseases amongst Americans. The biggest challenge created by doing nothing but sitting – as the commute is through vehicles, working is at desks, east and drinking is at tables, and then sleeping in bed – is obesity. The National Institutes of Health stated that obesity and being overweight leads to 300,000 deaths every year. The Centers for Disease Control and Prevention reported that though the deaths due to lung cancer have dropped by 2%, while the issue of obesity seems to be on the rise. By the end of 2015, about 20% of the adults were suffering from obesity.
In the wake of the aforementioned lifestyle changes, sedentary lifestyles, and subsequent obesity, the world is likely to see a rise in the cases of cardiovascular diseases, diabetes, and cancer among others. Prolonged sitting is also expected to cause venous insufficiency, which causes blood to pool in legs. A lot of body’s functioning relies on the movement it receives. Thus, it is extremely important for people to keep walking or to incorporate exercise in daily routine in order to achieve healthier bodies that will function better over a long period of time.
While Andy Hargreaves form Pacific Crest Securities said earlier this week that Apple may ditch the fingerprint reader completely on account of the difficulty in supply chain headwinds, judging by the recently leaked schematic picture of iPhone 8, Apple is likely to place the fingerprint reader at the back of the phone instead. Apparently Apple has taken many efforts to find a way to embed the fingerprint reader into Samsung’s OLED displays.
Camera Module may have Augmented Reality Functions in New iPhone 8
The camera module too seems to have been modified, with added AR (Augmented Reality) functions. The phone seems to have dual camera module and may sit vertically on the back of the phone. Although not sure about Apple’s plans for AR, it is expected that the camera will require new sensors. The leaked schematic photo of the iPhone 8 has been published by Sonny Dickson, a blogger who has been known to publish accurate details about previous iPhones in the past.
Arrival of iPhone 8 could be Delayed
According to Hargreaves, the arrival of iPhone 8 could be delayed but customers can expect two new iPhones. However, these two new iPhones may not have some of the more advanced features of the iPhone 8. The delay in the arrival of the phone is likely due to an issue with a key piece of technology, which Apple and its manufacturing partners are struggling to resolve. Hence, Apple could either delay the arrival of the phone or ditch the tech issue.
Geko, a neuromuscular electro-stimulation medical device, much like a watch has become a game changer for all those people lying on hospital beds with ankle fractures, waiting for the swelling to reduce so that doctors can perform a surgery. Geko sticks to the plaster cast, above a patient’s leg and causes muscles to contract, helping in reducing the swelling by increasing the blood circulation.
Sky Medical Technology Wins Medilink North West Healthcare Business Award
Although Geko is commonly used for the prevention of deep vein thrombosis, experts at Middlesbrough’s James Cook University Hospital have recognized the potential of this device to help patients waiting endlessly for swelling to reduce in order to be operated. This not only saves time but also expenses of lying on hospital beds. The experts at James Cook initially experimented by teaming up with Sky Medical Technology and studied 20 patients, who were happy to wear the Geko and experience a reduction in swelling within 24 hours. Medilink North West Healthcare Business Award has been awarded to Sky Medical Technology for their fruitful partnership working with the NHS.
Detailed Research on Geko could Help Treatment of Future Patients
Paul Baker, an orthopedic surgeon is planning on carrying out an extensive research on this device to be able to benefit many future patients. Geko has brought relief to many patients with ankle fractures by eliminating the need to stay in hospitals for weeks, getting frustrated, and also losing muscle mass. Senior sister Stacey Brown stated that the results have been remarkable and patients have responded to this device quite well.
Subway has always been a popular eatery across America with several outlets. The attracting menu offered by Subway has saturated the American market in the last few years. However, in 2016, Subway restaurants closed down 359 of its outlets, which can be termed as one of the biggest retrenchments in the history of the restaurant. Subway has been making remarkable efforts to restore its status by eradicating antibiotics from its chicken and using care-free eggs. This is expected to attract several health-freak consumers in the next few years.
Rising Number of Competitors to Restrict Growth
America has witnessed an emergence of several new outlets serving fast food, which has gained immense popularity in the last few years. This has resulted in shut down of hundreds of domestic locations in America. In 2016, the company lost around 350 locations in the U.S.; however, the brand still remains a popular eatery after McDonald’s.
Furthermore, the marketing strategies and advertising techniques that are being used extensively by rival brands have contributed significantly towards the downward trend of Subway restaurants across America. Thus, the brand is making efforts to cope up with the industry’s heavy dependence on promotions and discounts. The introduction of delivery services by Subway for its consumers is likely to attract a large number of consumers in the near future.
Emergence of New Products to Encourage Growth
As per the statistics provided by MillerPulse Data, the sales of subway restaurant products has dropped 0.6% in the last four months. However, on an international level, this popularity of Subway is increasing substantially. The marketing team of Subway is working on introducing new and healthy products to gain the competitive advantage and retain its leading position across America. This is likely to supplement towards the overall development of the brand name in the coming years.