Global Artificial Sweetener Market: Overview
Artificial sweeteners are a variety of substitutes for sugar produced synthetically. Owing to their suitability to diabetic people and low calorie content, artificial sweeteners are rapidly being adopted as a way of averting the consumption of added sugars, which is positively associated with foods with higher calorie count and obesity. Since majority of added sugars are consumed by an average global citizen through products such as soft drinks and other sugary beverages, artificial sweeteners in these beverages are increasingly emerging as a promising alternative.
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Health motivation among consumers is likely to reach a new high in the coming years with lifestyle-related diseases and obesity achieving pandemic proportions. Increased focus on health and wellbeing has become evident in developed countries, and is increasingly becoming evident in emerging countries as well. Artificial sweeteners are likely to play a key role in supporting this change. It is thus estimated that the global artificial sweetener market will follow a steady growth course over the next few years.
Global Artificial Sweetener Market: Trends and Opportunities
According to recent studies, nearly one-third of the global population is overweight or obese. Also, there has been a massive rise in diabetes-related deaths across the globe according to statistics published by the World Health Organization. Thus, healthcare agencies are heaving under the weight of these two diseases and are increasingly focusing on raising awareness regarding the negative impact of excessive intake of sugar in diets. Moreover, consumers across the world are also now making a concerted effort to cut out sugar from their diets, which could make them consequently turn toward alternative sweeteners to fill this gap. Simultaneously, the demand for low-calorie foods has been on an upswing for a few years now; artificial sweeteners are a key ingredient of low-calorie foods.
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However, despite many consumers being driven toward low-calorie sweeteners, the emphasis on consuming products that are made using natural ingredients is rising. Thus in the near future, synthetically-formulated products will likely be relegated to a certain extent. This is both a threat to makers of artificial alternative sweeteners and an opportunity to explore natural high intensity sweeteners such as stevia. Consumers, in a bid to satiate their sweet cravings, will focus on natural ingredients.
Global Artificial Sweetener Market: Segmentation
For providing a more detailed outlook of the market, the global artificial sweeteners market has been segmented in the report on the basis of criteria such as application, type, distribution channel, and geography. Key applications of the artificial sweeteners market covered in the report include beverages, dairy products, confectionary, and bakery items. Based on types of artificial sweeteners available in the market, the report covers varieties such as saccharin, monosodium glutamate, acesulfame-k, aspartame, and sodium benzoate.
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Geographically while the North America market for artificial sweeteners currently stands as the most dominant, the global market will only reach its maximum potential when sugar substitutes become a household product in the densely-populated Asian markets such as China and India. However, it is expected to take a few years before this shift becomes visible. Until then, new opportunities will continue to sprout in the artificial sweetener market.
Some of the leading companies operating in the global artificial sweeteners market are MORITA KAGAKU KOGYO CO., LTD., McNeil Nutritionals, JK Sucralose, Roquette, Hermes Sweeteners Ltd., NutraSweet Property Holdings, Inc., Sunwin Stevia International, Inc., Ajinomoto Co., Inc., PureCircle, and Zydus Wellness Ltd.