Apple, the leading telecom conglomerate, introduced new operating systems (OS) for its computers and smartphones on Monday, June 04, 2018. These new systems have features designed to prevent the usage of secret trackers with which users’ online activities can be monitored. This announcement by the telecom giant came amidst an increasing emphasis on protecting privacy post a data scandal that involved a leading social media platform and the implementation of new rules by the European Union (EU) for online services. Inaugurating its yearly developers’ conference, Apple appeared to be distinguishing itself from Facebook, which has gotten under the skin of privacy activists, and even demonstrated how its product could keep the social network sites from following subscribers on Apple apps and devices.
The imminent versions of software powering Mac PCs and iPhones will restrict the usage of the purported cookies from Facebook ‘like’ feature that can track individuals from one networking platform to another, stated Apple. Craig Federighi, senior VP of software engineering at Apple, told a standing-room pack with nearly 6,000 software developers at the Worldwide Developers Conference of Apple in Silicon Valley, stated that as the ‘like’ buttons and the ‘comment’ fields on Facebook can be utilized to track the subscriber, so this year Apple is shutting those down. New iOS 12 and MacOS Mojave software are to be released in the later part of this year. “They are likely to make it really harder to utilize trackers for creating unique fingerprints by collecting data about the devices in use,” stated to Federighi. “It will become intensely difficult for data companies to recognize the device and track the user,” he added.