Air Fryer Market to Gain Significant Impetus, Increasing Health-consciousness to Become Main Contributor

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As per a new research study by Transparency Market Research (TMR), the global market for air fryers is registering a remarkable growth. The research report, titled “Air Fryer Market – Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2017 – 2025,” assesses the key forces driving the growth, barriers, prominent trends, market potentials, opportunities, and the challenges to identify the performance and the future prospects of this market.

As per the research report, the increasing number of health-conscious consumers, preferring oil-free food items, has fueled the demand for air fryers across the world, leading to a significant rise in the global air fryer market. Over the coming years, the market is likely to gain from the technological advancements in air fryers, notes the research study.


Largely, the global market for air fryers can be assessed on the basis of the application, distribution channel, and the region. Based on the application, the market can be classified into household and HoReCa. Between the two, the HoReCa segment is anticipated to emerge as the main contributor to the global market in the near future. By the distribution channel, the market can be categorized into hypermarket/supermarket, convenience stores, specialized stores, and online stores. Online stores are engaging into partnership with leading brands in a bid to offer attractive discounts on air fryers across the world, states the research report.

On the basis of the geography, the global market for air fryers can be segmented into North America, Asia Pacific including Japan, Latin America, Europe, and the Middle East and Africa. Among these, North America is projected to hold the leading position in the near future, thanks to the rising consciousness among consumers in this region regarding health and fitness, which is leading to a shift in their preference for oil-free food products. The U.S. is likely to surface as the key domestic market in North America, reports the study.

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An evaluation of the global market for air fryers has also been presented in this research study. Researchers have carried out a thorough assessment of the prominent vendors of air fryers across the world, such as Koninklijke Philips N.V., Pigeon Corp., Bajaj Electricals Ltd., Kenstar India Pvt. Ltd., American Micronic Instruments Inc., TTK Prestige Ltd., Havells India Ltd., and Usha International Ltd. These players are projected to focus on strategic alliances to expand their presence across various regions in the years to come. The competition within this market is also predicted to intensify over the period of the forecast, thanks to the increasing number of participants offering air fryers at reasonable prices, states the research report.

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